DESIGN ROOTED IN ART & CRAFT

You’re building something special, and you want the creative to reflect that.
I offer thoughtful, art-driven design across brand, product, and campaigns.

Design Services

Let’s make something beautiful.

Let's make magic.

Let's make magic.

Apparel &
Merchandise Design

Whether it’s apparel graphics, surface prints, product development, or broader merchandise planning, I design with intention, creating pieces that elevate your brand and resonate with your customer.

WHAT THIS CAN INCLUDE

  • Apparel graphics

  • Prints, patterns, surface design

  • Technical design & production files

  • Assortment strategy & merchandising

  • Collaboration with vendors and manufacturers

Brand &
Visual Identity

From crafting your logo to developing color & typography systems, and creating custom brand assets, I work with you to build a visual identity that feels uniquely yours.

WHAT THIS CAN INCLUDE

  • Logo design and refinement

  • Illustration and custom brand assets

  • Color palettes and typography systems

  • Visual guidelines and brand toolkits

  • Art direction for brand rollout

Website &
Digital Experience

Your website is the digital home of your brand. I design and build thoughtful, brand-led websites on platforms like Shopify, Squarespace, and Wix, translating your identity into a cohesive, intuitive online experience.

WHAT THIS CAN INCLUDE

  • Shopify, Squarespace, or Wix website builds

  • E-commerce setup & product page design

  • Homepage and landing page design

  • Site architecture & user flow planning

  • Brand-aligned template customization

Packaging Design

I design packaging that’s thoughtful, functional, and built for real-world production. From early concepts through final files, the focus is on creating packaging that feels aligned with your brand while translating clearly to print and manufacturing.

WHAT THIS CAN INCLUDE

  • Packaging concepts

  • Label design & product systems

  • Material and layout considerations

  • Print-ready production files

  • Collaboration with printers and vendors

Campaign &
Marketing Creative

I create engaging content for launches, campaigns, and brand moments—shaping clear concepts and cohesive visuals that feel consistent wherever they appear.

WHAT THIS CAN INCLUDE

  • Campaign concepts & art direction

  • Email, social, and web creative

  • Promotional materials & branded collateral

  • Ongoing support for launches and drops

  • Visual-led copy and messaging

Creative Direction
& Ongoing Support

From refining ideas to shaping seasonal concepts and supporting launches, I act as an extension of your team—providing thoughtful direction and continuity across design decisions over time.

WHAT THIS CAN INCLUDE

  • Creative direction and visual oversight

  • Concept development and refinement

  • Seasonal or long-term creative planning

  • Support across launches, drops, and updates

Meet Lauren

Hello, I’m Lauren! A designer & illustrator driven by a love of storytelling, art, and beautiful things. With over a decade of experience working with global brands,I bring thoughtful, art-driven design to brands, products, and campaigns—adding a little personality, care, and magic along the way.

More About Me